About Us

About Us


Who Are We?


Meet the Team

Mike Sweetland (BA MBA) – Managing Director

Founder of Mainstage with over 40 years’ experience working in the theatrical industry. Carries ultimate responsibility for all areas of the business focusing largely on the strategic side of the operation as well as the day to day running.

Michael Charlton (BSc) – Operations Director

Responsibilities ranging from factory manager to managing dispatches. Accountable for the day to day running of the factory, including commercial and related details.

Elaine Sweetland – HR Director

With a strong business focus Elaine ensures that here at Mainstage we have the right people in the right places, she is also heavily involved with the strategic side of the business.

Michael Varley – General Manager

Michael is involved with the everyday running of the business and is an expert in all Mainstage computer systems as well as the CAD and 3D drawing packages. A customer facing member of the team with responsibilities as a mentor to new members of staff, and is involved with the strategic side of the business.

Kirstie Howard – Financial Controller

Kirstie keeps our accounts and most of the team in order, with a keen eye for detail she ensures that everything is exactly as it should be.

Simon Thomas – Sales Engineer

With over 20 years working in the theatrical industry, Simon is responsible for managing sales, dealer liaison and end user training. A specialist in the staging side of the business with unrivaled experience in problem solving.

About Us

So says Mike Sweetland, our company founder, and it’s very true – we set out to provide our clients with exactly what they need, and sometimes that means creating something new – which is a challenge we’re always keen to take on!

With backgrounds in the theatre as well as in computer-aided design, our team has the advantage in understanding the ever-changing needs of our clients. When you bring us your problems we look at them from every angle, not to find the simplest solution but to find the solution that works best for you.

We make sure to stay up to date with building guidelines and regulations as they evolve, ensuring all our designs comply with the latest requirements.